As Director of Social Media & Marketing for 180 Degrees Consulting at Clemson, I helped shape how the chapter presented itself on campus. I had the creative freedom to define its visual identity and bring that personality to life through Instagram, creating a cohesive presence that reflected both its professional focus and student community.

I managed the chapter’s social media and recruitment marketing, designing graphics and developing content to introduce prospective members to the organization. My work focused on making information clear, building interest in recruitment, and giving students a sense of what it meant to be part of 180 Degrees Consulting.

This role allowed me to connect design with strategy, thinking beyond individual posts to consider how a consistent brand could communicate who we were and encourage students to get involved.